© By Othmar Vohringer
Have you noticed the pink wave in the outdoor stores? I am sure you have. It seems as time goes on pink hunting and fishing gear proliferates at rapid speeds. I’ve seen pink rifles, bows, arrows, camouflage, gun cases and game calls. It's no different on the fishing side, pink rods, reels, fishing line, tackle boxes and fishing tools. I've even seen deer lure bottle labels, flashlights and get this; pink flashlight batteries, hunting knives and more.
What’s up with that pink wave on the hunting store shelves? It all started as a ploy to get more women interested in the outdoors and it worked to a degree. But has it now gone to far? Over the years I have talked to many women hunters and the opinions on pink differ vastly. Some women scoffed at the industry’s pink marketing mentality and think the industry would serve female hunters better by designing special equipment to accommodate women better then just painting everything pink. As one huntress put it. “What good is a pair of pink hunting boots to me if I can’t find them in my size.”
Other women find the pink wave downright sexist. They argue that in an age where we try to foster equality pink will achieve the opposite. “Hey look here I am a female hunter. I am different.” A new huntress on our hunter education course said. “I don’t want to be a female hunter, I want to be a hunter, period.” Another huntress said, “Bringing gender into it comes off as pandering and we do not need that in the hunting community. Women fought hard to be accepted as equals in the hunting community and now some of us want to make a visible statement that they are different. I don’t get it.”
The majority of the women I talked to fall somewhere in between. Like my wife who owns a pink fishing rod, they simply like the color while others say that pink isn’t for them but if it helps to bring more women into the hunting and fishing community, that’s great.
Not every pink colored item on the hunting store shelf is created to lure women. Some of the products are pink to raise funds for the Breast Cancer Foundation, like the pink binoculars introduced by Alpen Optics. Some of the proceeds generated through the sale of the pink Innerloc broadheads are also donated to the breast cancer foundation and so does Victory Archery with the sale of pink carbon arrows.
Next time you head to an outdoor store and see a large variety of equipment and gadgets available in pink remember that not all of them are a ploy by the industry to get more women into hunting. Some companies go a step further and combine the “catch” with something more useful by supporting breast cancer research. That is a good thing and we should support it. A pair of pink binoculars or a pink broadhead might not be out of place after all.
Othmar Vohringer Outdoors
Founding Member of Outdoor Bloggers Summit
Tags: Pink Hunting Products, Pink Wave, Breast Cancer Foundation, Alpen Optics, InnerLoc Broadheads, Victory Archery