Wednesday, November 25, 2009

NBC Refuses to air PETA Thanksgiving Commercial

© By Othmar Vohringer

According to a U.S. Sportsmen’s Alliance news release plus several newspaper reports the NBC refuses to play a Thanksgiving commercial produced by the notorious animal rights group PETA.

A spokes person for the U.S. Sportsmen’s Alliance said; “The “Grace” ad produced by PETA starts off innocently with a cute, young girl sitting at the dinner table with her family. She is asked to give a Thanksgiving blessing and goes into a long winded, and very graphic dissertation about the “cruelty” of turkey farming.”

According to PETA’s blog, it submitted the ad to NBC so that it could run during coverage of the annual Macy’s Day Parade on Thanksgiving Day. NBC responded that it required more information before it would run the ad. PETA responded with some of its outrageous propaganda but was disappointed when NBC still came firmly down against allowing the ad to air.

“It is highly inappropriate, but not unexpected for PETA to attempt to hijack a family tradition in order to push its radical message,” said Bud Pidgeon, U.S. Sportsmen’s Alliance president and CEO. “Just like with the Super Bowl commercial, NBC made the right call.”

I too think that the NBC made the right call to turn the PETA commercial down and since it is Thanksgiving I would like to encourage hunters and anglers reading this blog to give thanks to the NBC for this wise decision. Contact NBC.

Happy Thanksgiving to everybody.

Othmar Vohringer Outdoors

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3 comments:

Terry Scoville said...

Hats off to NBC, thanks for the info.

SimplyOutdoors said...

I was impressed with NBC as well. Kudos to NBC for sticking to their guns as well.

ben said...

MediaCurves.com conducted a study among 321 viewers of PETA’s “Grace” Thanksgiving advertisement. Results found that viewers were less interested in animal rights issues after viewing a controversial ad. More than one-third of viewers (36%) reported that the advertisement was “not at all effective.” In addition, more than half of the viewers (56%) indicated that the ad was “disturbing.” More in depth results can be seen at:
http://www.mediacurves.com/Advertising/J7658PETAThanksgiving/Index.cfm
Thanks,
Ben

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